![]() ![]() “They are similar to workers who get off at the Samsung Station during the morning rush hour and climb the stairs in a hurry so they won’t be late. Former Kakao co-CEO Namkoong Whon said the average KakaoTalk users are “white collar workers commuting to work.” “Users access KakaoTalk countless times to message their acquaintances, but once their purpose of dialogue is fulfilled, they exit the app quickly,” Namkoong said last May during the company's first-quarter earnings conference call. Kakao lets users place stickers on their profiles that other people can press "like" on as if they would on Facebook or Instagram posts starting from earlier this month. For Naver it was 32.8 minutes, TikTok 25.4 minutes and Instagram 18.2 minutes. YouTube topped for the number of minutes per access, at 50.3. Naver was used 5.5 times on average and YouTube 4.8 times. According to a report released last March by Opensurvey, users turned on the KakaoTalk app 8.6 times every day on average. It wants to take KakaoTalk from a utility communications service to something more akin to what Facebook and Instagram offer. The company wants to take the messenger from being a goal-oriented service and give users a reason to stay within the app even after they're done sending messages to each other. KakaoTalk forecasts more changes to come in the future so the product becomes more interactive. ![]() The number of "likes" is visible on the personal profile but only the profile owner can see who pressed the emoji. Others can press the emoji in a Facebook "like" sort of way to empathize or offer support. From that date, 48 stickers were made available allowing the user to express a wide range of states, from sad to ecstatic, by placing a sticker on their profile. The plan for the transformation to KakaoTalk 2.0 was announced earlier this year and was set in motion with the first upgrade on Dec. Kakao hopes to turn KakaoTalk, now basically a humble messenger, into a full social media offering in order to improve the stickiness of the app. Characters Ryan and Choonsik of Kakao Friends ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |